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Premium Custom Cabinets — Family-Owned Since 1977
Cabinets by UKC came to us with a challenge that went far beyond a redesign. They needed their entire kitchen building and purchasing experience reimagined from the inside out. With years of technical debt and a site that no longer reflected the brand, Viking Coders was brought in to architect a complete series of solutions.
The Project at a Glance
PRODUCT VARIANTS
From zero product pages to a fully architected catalog powering millions of configurations
Gross Sales Increase
Year-over-year growth following launch. The numbers speak for themselves.
Product Renders Created
In-house rendering team built the visual library powering the Visualizer.
In-Industry Cabinet Visualizer
No competitor offers anything comparable. A true industry first.
Integrations & Technology Partners
A full ecosystem of best-in-class tools powering the UKC platform
Proprietary front-end and back-end solutions — built specifically for UKC's business, from search to checkout to visualization.
Viking Coders' own product discovery platform — fast, filterable search with intelligent auto-suggest and custom facets across thousands of SKUs.
Handles complex product attributes — door style, wood species, overlay, and finish — with precision and scalability across the full catalog.
Intelligent promotional pricing — discounts applied based on selected product attributes, enabling flexible, targeted offers at checkout.
The industry's first interactive cabinet visualizer — built entirely in-house, powered by 150,000+ custom renders. Customers configure door style, wood species, and finish in real time. No competitor has anything like it.
Custom checkout combining Braintree's gateway with split payment capability — built for large, high-value custom cabinet orders.
Automated, compliance-ready tax calculations plus a custom order status module — keeping customers informed at every stage of fulfillment.
Not a visual refresh — a complete re-architecture of their digital presence from the ground up.
Dated design, fragile architecture, and an experience that no longer reflected UKC's quality or their standing as an eCommerce pioneer since 1997.
No mobile site triggered Google ranking penalties and locked out the majority of shoppers browsing on smartphones.
Products had no individual pages and no structured hierarchy — making organic search and Google Shopping integration impossible.
Deep customization — door styles, wood species, finishes — could not be configured or ordered online. Every custom order required offline handling.
Without structured product pages or metadata, UKC was invisible in the channels where customers were actively searching.
Buying custom cabinets is a considered purchase. With no visualization tool, customers couldn't see what they were ordering — leading to hesitation and lost sales.
The brand had grown. The website hadn't. What followed was a complete transformation — from architecture to experience.
UKC's digital presence had been left behind. The design was dated, there was no mobile version, no individual product pages, and no way for customers to visualize or order custom cabinets online.
Viking Coders delivered a complete ground-up transformation on Miva eCommerce — modern design, full mobile responsiveness, re-architected catalog, industry-first Cabinet Visualizer, and a full SEO foundation.
Every page, layout, and interaction reimagined — a clean, modern identity built for conversion. Mobile-first from day one, resolving Google penalties and unlocking the mobile audience.
Viking Coders restructured UKC's entire product data model — individual product pages for the first time, enabling Google Shopping, structured data markup, and a full technical SEO foundation.
Buying custom cabinets is one of the biggest decisions a homeowner makes. UKC offers more customization options than most competitors — and we built a shopping experience that does justice to that depth. High-definition renders of every door style, wood species, and finish let buyers see exactly what they're getting before they order.
Powered by Custom Renders
Every combination rendered in-house at full resolution — true grain, accurate color, and precise hardware placement. Not stock imagery. Not approximations. Built so buyers can shop with confidence.
12-month trailing period following launch — dramatic growth across every key metric.
Gross Sales Increase
Total gross sales growth — a dramatic year-over-year increase across the full platform.
Order Increase
Total orders placed — nearly tripling volume with a fully modernized buying experience.
Average Order Value Increase
Higher AOV driven by increased traffic, enhanced UX/UI, and a streamlined checkout experience.
Total Sales Growth
The headline result — 380% total sales growth, year-over-year, following the full platform launch.
Got a Project or an Integration in Mind?
Viking Coders 9100 Conroy Windermere Road, Suite 200, Windermere, FL 34786
(800) 578-5003Viking Coders 9100 Conroy Windermere Road, Suite 200, Windermere, FL 34786
(800) 578-5003
